📕 Avoiding measurability bias; The Shape-Up method; The power of Pre-Suasion...
thesaasplaybook.substack.com
Happy Friday folks. This is our last Playbook before Christmas, so we’ll wish you an early happy holidays now! It’s been an eventful year to say the least, here’s to hoping 2021 brings brighter days (we’re optimistic). Cheers! 💰 Customer LTV shouldn’t be a big focus in the early days of your startup – you’re still figuring out PMF and the best channels to attract and convert leads. But soon enough it will become one of the most important metrics you track. The simple LTV calculation is ARPA multiplied by gross margin, divided by churn. Christopher Janz suggests
📕 Avoiding measurability bias; The Shape-Up method; The power of Pre-Suasion...
📕 Avoiding measurability bias; The Shape-Up…
📕 Avoiding measurability bias; The Shape-Up method; The power of Pre-Suasion...
Happy Friday folks. This is our last Playbook before Christmas, so we’ll wish you an early happy holidays now! It’s been an eventful year to say the least, here’s to hoping 2021 brings brighter days (we’re optimistic). Cheers! 💰 Customer LTV shouldn’t be a big focus in the early days of your startup – you’re still figuring out PMF and the best channels to attract and convert leads. But soon enough it will become one of the most important metrics you track. The simple LTV calculation is ARPA multiplied by gross margin, divided by churn. Christopher Janz suggests