Happy Friday! We’re a bit late to the party, but we FINALLY had some time to read Mary Meeker’s 2019 Internet Trends Report. What’s in it you ask? Well, most of it is only tangentially related to SaaS, so take our word that the following is all you need to pass your SaaS class exam: 2019 had increased internet ad spend, data growth, and most importantly, wider adoption of the freemium model. Freemium has become a company’s foot in customers’ doors, at which point tracking (and understanding) user behavior becomes the key to conversion.
📕 Brex's Unbeatable Growth Strategy; The CMO Cheatsheet; Answering Existential Startup Questions
📕 Brex's Unbeatable Growth Strategy; The CMO…
📕 Brex's Unbeatable Growth Strategy; The CMO Cheatsheet; Answering Existential Startup Questions
Happy Friday! We’re a bit late to the party, but we FINALLY had some time to read Mary Meeker’s 2019 Internet Trends Report. What’s in it you ask? Well, most of it is only tangentially related to SaaS, so take our word that the following is all you need to pass your SaaS class exam: 2019 had increased internet ad spend, data growth, and most importantly, wider adoption of the freemium model. Freemium has become a company’s foot in customers’ doors, at which point tracking (and understanding) user behavior becomes the key to conversion.