📕 Flywheels over funnels; How to measure SaaS operating leverage; Nailing your value prop...
thesaasplaybook.substack.com
In just 5 years, The Morning Brew has emerged as one of the GOAT newsletters. Their growth to stardom is in large part thanks to their referral marketing mastery – 30% of their 2.5m million subscribers came through the channel. We aren’t saying that a referral program will work quite as well for your B2B SaaS product (newsletters charge time, SaaS products charge money) but if it can work even just 1/10th as well, it could be worth testing...
📕 Flywheels over funnels; How to measure SaaS operating leverage; Nailing your value prop...
📕 Flywheels over funnels; How to measure…
📕 Flywheels over funnels; How to measure SaaS operating leverage; Nailing your value prop...
In just 5 years, The Morning Brew has emerged as one of the GOAT newsletters. Their growth to stardom is in large part thanks to their referral marketing mastery – 30% of their 2.5m million subscribers came through the channel. We aren’t saying that a referral program will work quite as well for your B2B SaaS product (newsletters charge time, SaaS products charge money) but if it can work even just 1/10th as well, it could be worth testing...