📕 Marketing During a Downturn; A CMO’s Keys to Success; Making the Most of Your Churn...
thesaasplaybook.substack.com
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🚘 The current state of the market is impacting almost everyone within software, but you could argue there is no one getting hit harder than the marketer. Reduced budgets (both their own and their customers’) means they have to work smarter and be more resourceful to land deals, which is easier said than done.
📕 Marketing During a Downturn; A CMO’s Keys to Success; Making the Most of Your Churn...
📕 Marketing During a Downturn; A CMO’s Keys…
📕 Marketing During a Downturn; A CMO’s Keys to Success; Making the Most of Your Churn...
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🚘 The current state of the market is impacting almost everyone within software, but you could argue there is no one getting hit harder than the marketer. Reduced budgets (both their own and their customers’) means they have to work smarter and be more resourceful to land deals, which is easier said than done.