๐ Marketing to two personas; How to invest in your team; Stealing like an artist...
thesaasplaybook.substack.com
A recent McKinsey report highlighted how drastically COVID and our increasing shift towards digitization have changed the way we buy and sell products. Some key findings included: More than ยพ of customers now prefer using a self-service sales model 70% of B2B decision-makers are comfortable making purchases over $50,000 using self-service
๐ Marketing to two personas; How to invest in your team; Stealing like an artist...
๐ Marketing to two personas; How to investโฆ
๐ Marketing to two personas; How to invest in your team; Stealing like an artist...
A recent McKinsey report highlighted how drastically COVID and our increasing shift towards digitization have changed the way we buy and sell products. Some key findings included: More than ยพ of customers now prefer using a self-service sales model 70% of B2B decision-makers are comfortable making purchases over $50,000 using self-service