📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
thesaasplaybook.substack.com
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? ☁️ 68% of the Cloud 100 (with public pricing) offer prepay annual plans, discounting plans by 20-30% on average in exchange for cash upfront. While this might seem like a great way to improve retention rates and CAC payback, that’s not always the case. According to
📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
📕 Reconsidering Annual Plans; Finding your…
📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? ☁️ 68% of the Cloud 100 (with public pricing) offer prepay annual plans, discounting plans by 20-30% on average in exchange for cash upfront. While this might seem like a great way to improve retention rates and CAC payback, that’s not always the case. According to