Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🩺 ARX (one of the first electronic signature businesses) isn’t a classic success story – only four years after being acquired for 100m, their buyer, Cylink, was ready to pull the plug on them. ARX’s team rallied to buy the business back, using a hefty amount of debt which they were able to pay off in a few years, setting them up for a fresh start. Boaz Lantsman, who joined their team after ARX regained control,
📕 SaaS pricing experimentations; Conquering one vertical at a time; What you should be asking your co-founder...
📕 SaaS pricing experimentations; Conquering…
📕 SaaS pricing experimentations; Conquering one vertical at a time; What you should be asking your co-founder...
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🩺 ARX (one of the first electronic signature businesses) isn’t a classic success story – only four years after being acquired for 100m, their buyer, Cylink, was ready to pull the plug on them. ARX’s team rallied to buy the business back, using a hefty amount of debt which they were able to pay off in a few years, setting them up for a fresh start. Boaz Lantsman, who joined their team after ARX regained control,