📕 The role of social scientists in retention, Keywords for conversion, Ditching the Facebook pixel...
thesaasplaybook.substack.com
Happy Friday! This week we zoom in on a new approach to customer retention strategy, uncover a silent growth killer, and feature an SEO case study courtesy of one of our readers (keep sending us your favorite listens and reads!) Let’s get to it. 🥼When companies start to see high rates of customers churning, the knee-jerk reaction is to throw money at retention campaigns to stop the bleeding; some may even release new features to quell dissatisfaction. But neither of those tactics uncovers the root of the problem; they just treat symptoms. The actual solution is to talk to your customers, which is typically delegated to the marketing or customer success teams. But
📕 The role of social scientists in retention, Keywords for conversion, Ditching the Facebook pixel...
📕 The role of social scientists in…
📕 The role of social scientists in retention, Keywords for conversion, Ditching the Facebook pixel...
Happy Friday! This week we zoom in on a new approach to customer retention strategy, uncover a silent growth killer, and feature an SEO case study courtesy of one of our readers (keep sending us your favorite listens and reads!) Let’s get to it. 🥼When companies start to see high rates of customers churning, the knee-jerk reaction is to throw money at retention campaigns to stop the bleeding; some may even release new features to quell dissatisfaction. But neither of those tactics uncovers the root of the problem; they just treat symptoms. The actual solution is to talk to your customers, which is typically delegated to the marketing or customer success teams. But