📕Identifying the right ICP for your startup; Conducting effective customer interviews; The best way to validate your ideas...
thesaasplaybook.substack.com
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 💸 SaaStr founder Jason Lempkin had an interesting piece on picking the right ICP to target for your business. He believes that in startup’s early days (sub $1MM ARR), the customer segment split is surprisingly often 40/40/20: 40% big enterprises, 40% SMEs, and 20% micro businesses. At the $1MM ARR mark he suggests doubling down on one segment rather than being a tool for everyone (different segments require different GTM, so focus helps), and
📕Identifying the right ICP for your startup; Conducting effective customer interviews; The best way to validate your ideas...
📕Identifying the right ICP for your startup…
📕Identifying the right ICP for your startup; Conducting effective customer interviews; The best way to validate your ideas...
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 💸 SaaStr founder Jason Lempkin had an interesting piece on picking the right ICP to target for your business. He believes that in startup’s early days (sub $1MM ARR), the customer segment split is surprisingly often 40/40/20: 40% big enterprises, 40% SMEs, and 20% micro businesses. At the $1MM ARR mark he suggests doubling down on one segment rather than being a tool for everyone (different segments require different GTM, so focus helps), and