Bienvenidos to the SaaS Playbook! If you tuned in last week you know a hot topic was freemium, so it’s only fair we spotlight some of the difficulties of the model today. The biggest issue we find with freemium? Balance. If your freemium product isn’t sticky and customers don’t find value quickly, they will lose interest. On the other hand, if your freemium gives them everything they need, what incentive do they have to upgrade? If you’re struggling to strike that equilibrium, these
Lace up your 👟's for the SaaS Metric Marathon
Lace up your 👟's for the SaaS Metric…
Lace up your 👟's for the SaaS Metric Marathon
Bienvenidos to the SaaS Playbook! If you tuned in last week you know a hot topic was freemium, so it’s only fair we spotlight some of the difficulties of the model today. The biggest issue we find with freemium? Balance. If your freemium product isn’t sticky and customers don’t find value quickly, they will lose interest. On the other hand, if your freemium gives them everything they need, what incentive do they have to upgrade? If you’re struggling to strike that equilibrium, these