Enterprise SaaS investments have made a killing over the past decade, but there’s a couple reasons why it’s unlikely we’ll see those massive returns repeat themselves. First is price – when most investors were clamoring over consumer apps in the wake of Facebook’s and Twitter’s IPOs, the forward-thinking bought into enterprise SaaS at relatively cheap valuations. Today it’s the opposite, with enterprise as sexy as ever and garnering valuations it’s harder to win with.
why year 3 is the worst in enterprise SaaS
why year 3 is the worst in enterprise SaaS
why year 3 is the worst in enterprise SaaS
Enterprise SaaS investments have made a killing over the past decade, but there’s a couple reasons why it’s unlikely we’ll see those massive returns repeat themselves. First is price – when most investors were clamoring over consumer apps in the wake of Facebook’s and Twitter’s IPOs, the forward-thinking bought into enterprise SaaS at relatively cheap valuations. Today it’s the opposite, with enterprise as sexy as ever and garnering valuations it’s harder to win with.