The SaaS Playbook

The SaaS Playbook

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📕 Convertible Notes to Avoid a Down Round; Scaling GTM Strategy from a 25m to 50m ARR Business; The Most Scarce Resource in SaaS…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Dec 2, 2022 • 
Cody Halff
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The SaaS Playbook
The SaaS Playbook
📕 Convertible Notes to Avoid a Down Round; Scaling GTM Strategy from a 25m to 50m ARR Business; The Most Scarce Resource in SaaS…
1
📕 How Low Will SaaS Valuations Go; 2022’s Outbound Sales Stack; The Top Product Strategy Frameworks…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Oct 21, 2022 • 
Cody Halff
7

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The SaaS Playbook
The SaaS Playbook
📕 How Low Will SaaS Valuations Go; 2022’s Outbound Sales Stack; The Top Product Strategy Frameworks…
📕 Figma for Fifty (X); What Happens to VC when the Market Crashes; Solving Retention with Loops…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Sep 23, 2022 • 
Cody Halff
7

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The SaaS Playbook
The SaaS Playbook
📕 Figma for Fifty (X); What Happens to VC when the Market Crashes; Solving Retention with Loops…
📕 Private Equity’s Love for Enterprise Software; How To Value Your Own SaaS Company; Caveats to Cohort Analysis…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Aug 26, 2022 • 
Cody Halff
5

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The SaaS Playbook
The SaaS Playbook
📕 Private Equity’s Love for Enterprise Software; How To Value Your Own SaaS Company; Caveats to Cohort Analysis…
📕 A B2B SaaS Sales Model Review; Dispelling the Confusing Aspects of Dilution; Being Shameless in Your Pursuit of the Truth…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Jul 8, 2022 • 
Cody Halff
7

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The SaaS Playbook
The SaaS Playbook
📕 A B2B SaaS Sales Model Review; Dispelling the Confusing Aspects of Dilution; Being Shameless in Your Pursuit of the Truth…
📕 How to Retain Employees in a Hot Job Market; Knowing your ICP’s Buying Committee; Creating Sales Enablement Content…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Aug 5, 2022 • 
Cody Halff
10

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The SaaS Playbook
The SaaS Playbook
📕 How to Retain Employees in a Hot Job Market; Knowing your ICP’s Buying Committee; Creating Sales Enablement Content…
📕 Are SaaS valuations correcting?; How fast Fast burned 125m; The 12 best financial model templates in SaaS…
Before diving into this week’s playbook, I want to introduce Scaleworks (who pays the Playbook’s bills) to some of our newer readers.
Apr 8, 2022
9

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The SaaS Playbook
The SaaS Playbook
📕 Are SaaS valuations correcting?; How fast Fast burned 125m; The 12 best financial model templates in SaaS…
📕 The future of vertical software; Manage time like an Amazon executive; Where to find your early adopters…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Jan 7, 2022 • 
Cody Halff
5

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The SaaS Playbook
The SaaS Playbook
📕 The future of vertical software; Manage time like an Amazon executive; Where to find your early adopters…
📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Jun 17, 2022 • 
Cody Halff
6

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The SaaS Playbook
The SaaS Playbook
📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
📕 How Public Software Multiples Impact the Private Market; Transitioning from a PLG to Enterprise Sales Strategy; 2022 Software M&A Update…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Apr 29, 2022 • 
Cody Halff
6

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The SaaS Playbook
The SaaS Playbook
📕 How Public Software Multiples Impact the Private Market; Transitioning from a PLG to Enterprise Sales Strategy; 2022 Software M&A Update …
📕 Why “Growth At All Costs” is Dead; Combating Disruptive Competitors; How to Think Strategically…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Mar 18, 2022 • 
Cody Halff
7

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The SaaS Playbook
The SaaS Playbook
📕 Why “Growth At All Costs” is Dead; Combating Disruptive Competitors; How to Think Strategically…
📕 Is email still the best SaaS marketing channel; Cold emails that work for B2B; Determining how you should price…
Welcome back to The SaaS Playbook, a rundown of the top articles, tactics, and thought leadership in B2B SaaS.
Feb 18, 2022 • 
Cody Halff
6

Share this post

The SaaS Playbook
The SaaS Playbook
📕 Is email still the best SaaS marketing channel; Cold emails that work for B2B; Determining how you should price…
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