The SaaS Playbook
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Total SaaS investment has continued to rise in early 2020, with $2.5b in funding at the mid-Feb mark (up $1b YoY). Before you lean back in your chair a…
Feb 14
Unsolicited gifts are a clever tactic marketers and salespeople can use to increase their prospects’ response rates. It works well because of the law o…
Jan 31
Earlier this week one of our colleagues posed the question: “who are the smartest people in B2B SaaS?”. A few obvious names came to mind, but we strugg…
Jan 17
Happy New Year! Hopefully you’ve now settled back into the swing of things after a great break. If you’re looking for more reasons to celebrate, check …
Jan 10
Good morning, and Happy Holidays from your friends at the SaaS Playbook! It’s been a fantastic year, and we thank you for tuning in to our playbook eve…
Dec 20, 2019
Now 16 years since its inception, LinkedIn remains the number one used professional networking tool. However, if you’re team LinkedIn, there are reason…
Dec 13, 2019
With 10m+ daily active users (DAU) and ridiculous history of growth, many thought Slack was destined for a stellar IPO. But almost 5 months since WORK …
Nov 29, 2019
It nearly always takes a few failed attempts before building a successful startup, and Baremetrics CEO Josh Pigford’s sheet of his 50+ projects prior t…
Nov 22, 2019
WeWork has been posing as a tech company (albeit unsuccessfully) since its inception, and given their recent troubles, it’s a good time to step back an…
Nov 15, 2019
We’re back with more from the SaaS CXO Summit, except this week, we’re taking things a step further and including a few of our favorite presentations. …
Nov 8, 2019
At last week’s SaaS CXO Summit we heard Vista Equity talk about how “Things Fall Apart at 5m ARR” (that gripping title got us). The keynote was over an…
Nov 1, 2019
Pssst, want to hear a Secret? They’re a platform for exclusive benefits and discounts on software like AWS, Airtable, and Freshworks. We’re using them …
Oct 25, 2019
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